From the heart of Khorasan to the pulse of global markets
Iranian Saffron: The World’s Red Gold
Novin Saffron
The Red Gold of Iran on the Path to Globalization
When we talk about Iranian innovation, a clear example is Novin Saffron — a brand founded by Ali Shariati Moghaddam to show that Iranian saffron is not merely an agricultural product, but rather a story of knowledge, authenticity, and national identity.
With over three decades of activity, Novin Saffron has succeeded in integrating the entire chain of cultivation, processing, research, packaging, and export — creating a new model of knowledge-based production and economic diplomacy for Iran.
Pioneer of Innovation and Quality in Iran’s Red Gold
Over 30 years of pride in export, innovation, and Iranian brand building
Ali Shariati Moghaddam — From Khorasan to the Global Saffron Brand
Ali Shariati Moghaddam, entrepreneur and founder of transformation in Iran’s saffron industry, utilized the valuable potential of Khorasan’s saffron to lay the foundation for its development and branding.
By establishing modern standards in cultivation, processing, and export, he succeeded in elevating this precious product’s position in international markets and introduced Iran as the global benchmark for saffron quality.
At national and international ceremonies, his efforts and those of his team have been recognized as pioneers in developing the saffron industry in Khorasan — a recognition that reflects his pivotal role in turning Iranian saffron into both a world-class brand and a source of national pride.
Building a Brand — From Farm to World
The story of Novin Saffron began in the early 1990s, when Dr. Ali Shariati Moghaddam, with a scientific and forward-looking approach, decided to transform Iranian saffron from its traditional form into a global industry that meets modern standards.
He was the first to introduce the concept of the “Saffron Value Chain” in Iran — connecting land and market, farmer and consumer, and science and commerce.
Today, Novin Saffron, equipped with advanced processing units, quality control systems, export packaging lines, and a global distribution network, is recognized as Iran’s first industrial saffron brand.
Innovation and Knowledge-Based Production
Novin Saffron is more than just a company — it is a school of management and innovation in Iranian agriculture.
Within this organization, technology and experience intertwine to create a world-class product from the heart of the soil.
- Design and implementation of intelligent quality control systems — from farm to final product.
- Application of modern drying and packaging technologies to preserve the natural quality of saffron.
- Research and development of saffron-derived products such as saffron spray, herbal infusions, and pharmaceutical and food products.
- Training and empowering specialists in agriculture, food engineering, and export — a true example of knowledge-based development in Iran’s agricultural industry, where experience, science, and love for Iran converge on a single path.
In Shariati Moghaddam’s perspective, export is not merely the sale of goods — it is the transfer of Iranian culture and identity.
Relying on this very philosophy, Novin Saffron has secured a distinguished position in European, Asian, and Middle Eastern markets.
The company has proudly introduced Iranian saffron as a symbol of culture, art, and quality at international exhibitions such as EXPO 2015 Milan and many other global events.
Today, the Novin Saffron brand carries a message that transcends commerce:
“Every gram of Iran’s Red Gold is a sign of Iranian authenticity and thought.”
Saffron is the most expensive spice in the world.
It gives food a golden color and enhances its aroma and flavor with a delightful fragrance.
More than ninety percent of the world’s saffron is produced in Iran.
Saffron is harvested from the Crocus flower, which blooms for only one week each year.
Novin Saffron
Official Page of Novin Saffron
Novin Saffron — The Red Gold of the World, part of Golrang Industrial Group, recognized as a National Model Unit in Export.
Winner of the Consumer Rights Award for Quality and Standards for 14 consecutive editions.
Honors and Awards
Over the past three decades of activity, Novin Saffron has earned numerous distinctions, including:
- National Exemplary Exporter in multiple years
- Model Unit for Standard Production and Packaging in Iran
- National Award for Consumer Rights Protection
- International Quality Certifications (ISO, HACCP)
- Inclusion among Iran’s Leading Export Brands
These achievements stem from a philosophy in which “quality” is not a promotional slogan, but an ethical and national commitment.
Future Vision: From Red Gold to a Global Brand
Ali Shariati Moghaddam believes that the future of Iranian saffron lies in innovation, intelligent marketing, and sustainable development.
Looking ahead, he aims to expand Novin Saffron’s presence in new markets, develop value‑added saffron products, and solidify Iran’s position as the global reference for authentic saffron.
Novin Saffron is no longer just a brand — it is a symbol of Iran’s pride in the global marketplace.
